The Stage Effect. A powerful marketing secret.

The fear of public speaking, for many, is more intense than any other fear. Just the idea of standing in front of a group of people to speak or give a presentation can bring the bravest person to a sudden case of nausea, shaking knees and the sweats.

How do I know?

I used to be terrified of public speaking. Phobic. 20 years ago I had to present an award to a close friend of mine; all told this would mean being on stage for about 3 to 4 minutes. For the weeks leading up to the event I had a hard time sleeping and I am sure I lost a few pounds because my stomach was permanently upset. I did the presentation, it went well, but I barely remember any of it because I had so much adrenaline ripping through my system.

And then one day, about 10 years ago, Read more